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BRANDING
THE FACETIAE
CLIENT: THE FACETIAE SPEAKEASY BAR
YEAR: 2023
BRIEF: BRANDING DESIGN
THE FACETIEAE is more than just a bar; it's an immersive journey into the captivating world of the 1920s speakeasy. From the moment patrons step through its hidden entrance, they are transported to a bygone era of opulence and intrigue. With its alluring aesthetic, expertly crafted cocktails, live performances, and impeccable service, THE FACETIEAE​​​​​​​ promises an unforgettable experience for those seeking an escape from the mundane.
THE FACETIAE
THE FACETIAE
THE FACETIAE
THE FACETIAE
ABOUT THE PROJECT

Step into 1920's Glamour

Ecléctica crafted a captivating concept that revolves around an enchanting speakeasy velvet lounger bar designed to transport its patrons to the glamorous era of the 1920s. Step into a world of elegance and mystery as THE FACETIEAE unveils its clandestine charm. Inspired by the Prohibition era, the bar embraces a speakeasy concept, characterized by dim lighting, plush velvet furnishings, and a sense of exclusivity.

THE FACETIAE
THE FACETIAE

A captivating concept

The logo of THE FACETIEAE features a stylized font that has an attractive elegant appearance, exuding a sense of glamour and nostalgia. The text is elegantly intertwined, with a smooth flow that reflects the fluidity of the bar's ambiance.

THE FACETIAE
An escape from the mundane

The modern, abstract stroke textures used in THE FACETIEAE's branding image add an element of contemporary sophistication and visual intrigue. Features fluid, organic lines that flow gracefully across the designs, adding a sense of movement and dynamism.

THE FACETIAE
THE FACETIAE
Immerse in a Velvet Oasis

The overall branding image aims to create a sense of exclusivity and mystery. It incorporates images of patrons enjoying themselves, but with their faces obscured or slightly blurred, adding an air of intrigue and anonymity. This visual approach enhances the speakeasy concept, reinforcing the idea of a hidden, clandestine gathering place.